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Worlds First SUV with 4 Channel Dolby Atmos Introduced

World's First SUV with 4-Channel Dolby Atmos Audio

The Mahindra Thar Roxx is making headlines for being the world’s first SUV to come with a 4-channel Dolby Atmos audio system. This isn't just an upgrade—it's a bold step into the future of SUV design and tech. Mahindra has taken what people love about the original Thar and added top-tier sound, better tech, and more comfort, all while keeping its rugged off-road style. It’s built for people who want adventure but don’t want to compromise on luxury or entertainment.



This version of the Thar is available in a 5-door format, which makes it more practical for families and long-distance trips. With upgraded features inside and out, the Thar Roxx is Mahindra’s way of setting a new standard in the SUV market.

World's First SUV with 4-Channel Dolby Atmos

One of the biggest highlights of the Thar Roxx is the 4-channel Dolby Atmos sound system. This is the first time such technology has been included in any SUV across the globe. The system makes sound feel like it’s moving all around you—above, beside, and behind. It's the same experience you get in premium movie theaters, now inside a car.

This innovation turns every drive into a complete sound experience. Whether you’re listening to music, podcasts, or navigating with voice instructions, the sound is crisp, immersive, and rich in detail. It’s a feature aimed at people who truly care about their in-car entertainment.

Premium Harman Kardon Sound System

To bring the Dolby Atmos system to life, Mahindra teamed up with Harman Kardon, a premium audio brand known worldwide. The Thar Roxx comes with a 9-speaker setup, including a subwoofer, offering a 360-degree audio experience. The speakers are placed strategically around the cabin to ensure the best sound quality, no matter where you sit.

With a 400-watt amplifier, the system delivers powerful bass, clear vocals, and balanced treble. This sound system isn’t just good for music—it's perfect for phone calls, voice navigation, and anything else you need clear audio for.

Stunning New Design Inside and Out

The Thar Roxx looks tougher and sharper than ever. On the outside, it gets new bumpers, a redesigned grille, and smart-looking LED headlights. It’s longer and wider than the original Thar, giving it a stronger road presence. At 4428mm in length and 1923mm in height, it's built like a true off-roader.

Inside, Mahindra has gone all out. The cabin features leatherette seats, ambient lighting, and a cool ivory theme that gives it a premium vibe. The dashboard is clean and modern, loaded with digital displays and soft-touch materials. It’s clear that the Thar Roxx is not just about power—it’s about comfort and class too.

Dual 10.25-inch Screens for Tech Lovers

Tech is a big part of what makes the Thar Roxx special. Right in front of the driver is a 10.25-inch digital instrument cluster that shows everything from speed to navigation. Right next to it is another 10.25-inch touchscreen for the infotainment system.

These screens are crisp, colorful, and easy to use. They support Apple CarPlay, Android Auto, navigation, and even a 360-degree camera view. With these dual displays, everything you need is just a touch away. You get real-time updates, entertainment, and control over your SUV’s features in the simplest way possible.

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